Four of the World's Leading Digital Platforms Join AIM's Annual Platinum Partner Programme We're delighted to announce that four of the world's major digital platforms, Amazon Music, Facebook, Spotify and YouTube Music, have joined The AIM's Annual Platinum Partner programme, signalling that they will share the highest level of support and engagement with the UK's community of independent music businesses and entrepreneurs.
The Annual Platinum Partner scheme plays a key role in helping AIM to carry out our annual programme of events, including headline conferences AIM Connected, AIM Sync and AIM House as well as the annual celebration of UK independent music, the AIM Independent Music Awards. The initiative takes the four tech leaders' support for independent music to new heights, strengthening the independent sector through supporting AIM's work, and helping AIM's members to innovate, grow and break into new markets.
These four new additions join AIM's existing Annual Platinum Partners, Merlin and PPL, who have long supported independents through this and other initiatives.
Annual Platinum Partners enjoy a consistent presence at AIM's calendar of key events, regular meetings with AIM's committee of digital experts and other peer groups of independent music leaders, as well as special recognition and branding across AIM's annual programme and many other touch points with the independent music community.
Each partner will continue to host AIM Academy optimisation workshops for AIM's members throughout the year, helping members to build relationships with key contacts and perfect their presence and output on each service.
AIM LAUNCHES 'PLATFORM GATEWAY'
The timing of these key digital businesses joining the programme coincides with AIM launching its 'Platform Gateway'– a direct line of information between the key digital platforms and AIM's members. The newly introduced system will enable the efficient transfer of key insights and up-to-the-minute updates from the platforms, including optimisation tips, news, discounts and more. It will also facilitate high-level conversations between platforms and key players from the independent community, empowering music rightsholders to build strong relationships with leading global digital services in new ways.
The announcement comes just ahead of the launch of AIM's new Associate Membership tier, a free membership option open to every client of AIM's independent Distributor Members, providing an expected 100,000+ independent music professionals with foundational music business knowledge, resources, and now engagement with key platforms, free of charge.
QUOTES
Paul Pacifico, CEO of AIM said:
"It's wonderful to see some of the world's leading digital businesses directly supporting and engaging with AIM's membership as Annual Platinum Partners. Their support reinforces the strength of cultural and business value-add in our community of innovators and entrepreneurs operating in the independent music sector. With the launch of our new Platform Gateway, our members will be engaging with these crucial industry partners on a completely new level. We appreciate this demonstration of their support for the independents, as we continue to build on the foundations laid by our pioneering Platinum Partners, Merlin and PPL."
Patrick Clifton, Head of Amazon Music UK, said:
"We're thrilled to partner with AIM and its community in 2021. Supporting the UK indie sector as it continues to develop and thrive is a priority for us. The prospect of closer collaboration and engagement between AIM members and Amazon Music is exciting and we can't wait to continue to build on this partnership."
Julia Killer, Head of Music Label Partnerships EMEA, Facebook, said:
"With so many independent artists forming new and meaningful connections with fans on Facebook and Instagram, we're always looking for new ways to partner with the music industry and support the work of this community on our platforms. As longstanding partners of AIM, we're thrilled to be levelling up our collaboration with them, and look forward to working together on a host of new initiatives this year."
Chris Stoneman, Music Strategy Lead, Spotify UK, said:
"Spotify are proud to be an AIM Platinum Partner, continuing our strong partnership with the UK independent music community and the next generation of entrepreneurs in music."
Dan Chalmers, Head of YouTube Music EMEA, said:
"YouTube Music is proud to support and recognise the vital role that AIM plays within the UK's music ecosystem. In joining the Annual Platinum Partner scheme, we welcome an exchange of new ideas and are committed to providing the independent music community with meaningful and tangible support. Change comes from within, and we embrace our role in empowering the next generation of independent businesses within music." | 
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