How can you get involved with Love Record Stores 2021?

A handy guide for labels, distributors, fans & more

View in browser                                                                                                                                                                                                                                                                                     How to get involved with Love Record Stores 2021 Love Record Stores, supported by AIM, is a campaign that was started in the independent music community last year to support independent record shops through the pandemic, resulting in an incredible £1m of sales. Recognising this achievement, the initiative was just announced as one of two winners of this year's Indie Champion Award at the upcoming AIM Independent Music Awards, alongside Bandcamp. Love Record Stores is returning this year with an event on 4 September, and we're encouraging all our members and everyone in the independent community to take part and get involved! Whether you're a label, manager, artist, a distributor, or a music fan who wants to support the cause, there are plenty of things you can do. Here's what the LRS team are asking everyone to do: Promote the Love Record Stores 2021 on your website. We will be circulating and posting a number of digital event assets as we head towards the event — please share and promote these if you can.  Make available limited edition vinyl releases for Love Record Stores 2021 to be sold on 4 September to help drive revenues for record stores. Help curate and provide content for the 24 hour online instore to be hosted at loverecordstores.com and streamed live on 4 September. All suggestions welcome!  Set up catalogue price-point campaigns around the event  Team up and arrange instore artist performances with individual record stores on 4 September (Government guidelines & stores permitting)  Amplify the campaign on your own social media channels using #loverecordstores For more info on how to get involved, a timeline with deadlines, and itinerary and details of how to get in touch, Love Record Stores has put together a handy guide. You can download and view it by clicking the link at the bottom of this news story. For special releases, LRS ask that you let them know the details by 28 June. Let's see if we can beat the £1 mill raised for independent record shops in 2021! Association of Independent Music Ltd PO Box 76406, London, W5 9RP 020 4515 7056 You are receiving this newsflash as you signed up to our mailing list. Please do not forward this message on. If you prefer you can unsubscribe from this list